There’s a wide belief that only certain types of companies should send out press releases. Medium-enterprise businesses are entitled to press releases, right? Wrong. This couldn’t be further from the truth.

What type of companies fit the criteria to send out a press release? Any and all! Whether you are starting out or have been in the game for years, a press release can best fit your needs. If you have a newsworthy story that needs to be heard, you are more than entitled to send out a release.

Let’s take a look at a few types of companies and examples of how each of them can use a press release to grow:

Startups:

One of the most challenging aspects of being a startup is generating press and building awareness for your company. No one knows about your vision, hence why you need to convey it to the world.

A press release can be a great tool to utilize when trying to spread the word about your start-up. People are always looking for something new to discover, specifically investors. Creating buzz around your startup through a press release helps optimize SEO, giving potential investors or customers a look at your company.

Startups have underestimated the power of a traditional press release. They often think press releases are a tool used by larger, more established companies, publishing one would only make their news dwindle at the bottom of the pool. That is not the case. As a startup, the more traction there is about you online, the better of your company becoming known. It’s a great way to share your story, brand, and direction with the world. Introduce your company in your own words to win the business of others.

Small Business:

Have you recently opening up a business? Congrats! Now it’s time to continuously get your story out there.

Whether it’s a grand opening announcement or a new product, a press release is only one click away to help you get the word out! Press releases are great tools for small business to build credibility, gain a following, and increase sales. People who are unaware of your business may look you up before coming in to purchase. Having press releases online helps build that sense of establishment, and encouragement for potential customers to check you out.